![]() Vampire Weekend may the first of the indies' recent triumphs in the US market in recent years, but it is unlikely to be the last. "But our music tends to be seen as less disposable and … fans feel they have a connection with the bands." ![]() "It is not that we don't suffer from and CD copying," said Mills. The internet has served fans, who, additionally, are seen as less likely to illegally download. "We release the type of music that people go online and evangelise about," he Mills said. Much of this is is due down to how to the internet has changed changing how people buy consume and discover music. The digital market has created a more level playing field and the international market is open to smaller cultural players like never before." "It's a good time for independents because more credible artists feel at home at the indies as the majors seem more and more corporate. More bands such as Radiohead, who moved into the Beggars family after a public spat with major label EMI in 2007, now want to sign with indies, said Martin Mills, founder of the Beggars Group. They were the first to release tracks on MP3 and have continued to be very strong at harnessing the opportunities of the digital model," Mulligan said: "The need to survive has created a huge amount of innovation in the indies. Mark Mulligan, an analyst at Forrester Research, said the indies could react quickly to a changing market, and their smaller overheads meant albums did not have to be huge hits to be profitable. In a recent poll, 67% of AIM members said they were confident of increasing their turnover next year, while their presence on the international music scene was also on the up, she added. The music industry has been shrinking for the last decade but I think that calls into question the corporate model not the indie model." "We're going to see a golden run over the next 10 years. These are heady times for the indies, said Alison Wenham, chief executive of the Association of Independent Music (AIM). Seven of the 12 nominations for the Mercury award including winner Speech Debelle, were on indie labels. Dizzee Rascal, Friendly Fires and Animal Collective are listed for Brit awards this year, while last year's HMV poll of polls featured seven bands or artists on indie labels in the top 10. There has been no shortage of critical acclaim for independently released music. Last year, Adele, also on XL, part of the Beggars Group of independent labels, won two Grammys and broke into the US top-10 album chart, while Arctic Monkeys, signed to Domino, had their third UK No 1 album, after racking up the fastest selling debut album in UK chart history. This week could see an indie double on both sides of the Atlantic, with Welsh rockers Lostprophets signed to indie label Visible Noise, on track for a second album No 1 in the UK, with their fourth album The Betrayed. While the music industry is affected by illegal downloading and falling CD sales (down by another 3.5% in the UK last year, says the BPI), British independent labels are counting their successes. The indies have grown up now, we can compete." "There used to be a huge gap between the capabilities of the majors and the indies, but we have grown while their capacity has shrunk as the market gets smaller. We are stronger and more confident than we have ever been," said Richard Russell, founder of XL, who first signed Prodigy as a 19-year-old. In what is being seen as a sign of growing bullishness on the indie scene, XL now release albums in the US rather than take the usual route of looking for a larger operation to do the distribution.
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